Lipstick for YVES ROCHER

2016 - Designed at centdegrés as Artistic Director

Yves Rocher is very well know for its skincare products but less for their make-up. Their challenge is to marry naturality with desirability which is key in a make-up product. Our proposal here was to design a lipstick you want to show, a real seduction tool encapsulating natural and true content. This is why it shines and it has qualitative details as the visible bulk from the bottom even when the lipstick is closed. On the other hand, the top of the bulk has been designed as a leaf to litterally express nature. The visibility of the bulk was also an answer to retail issues for a customer to easily choose its favorite color and also to bring more colorful products in the shops.