Skincare line for ETUDE HOUSE

2016 - Designed at centdegrés as product manager

Etude House is a famous korean skincare brand, we designed for them a family of product as technical as attractive. The skincare world is luxurious and beautiful but too often technical and boring. In this proposal we are combining technicity with sensuality and preciousness. An ergonomic cap and fine details are expressing the technicity and the soft and gentle curves, the sensuality. The extra white part on the shoulders is there to express the protection of the precious and efficient formula. The work was also to make the design highlighting the graphics and thus the the very narrative name Honey Cera. It is placed right under the wavy splitting line which makes it popping out and looking very generous.